"īlue Apron's Product Innovation: Blue Apron saw success in 2020 by introducing customizable food options or initiatives built on special occasions like Thanksgiving, the CEO said. "We can take pretty much anything and break it down into individual portions on our own so we don't have to only rely on pre-packed ," she said. Investments in automation help the company derive greater efficiency from its workers and helps support overall margins. Related Link: Blue Apron's CEO On Management Turnover, COVID-19 Safety, Standing Out Among Meal Kit Rivalsīlue Apron's Investments In Technology: Blue Apron makes use of automation technologies and tools that help with food preparation, Findley Kozlowski said. The average order value has also increased year-over-year and sequentially to $61.43. "We have been focused on really accelerating our product initiatives, building new products and doing product innovation specifically beneath the needs of our existing customers to help them engage with us more but also to be attracted to new customers coming into the business," she said.Įngaging with customers and providing them with relevant food options has resulted in an increase in orders per customer from 4.6 last year to 5.3 as of the end of 2020, according to Blue Apron. Coupled with a compelling lineup of food choices and a refreshed marketing campaign, Blue Apron is focused on increasing the value and engagement of every customer.
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